The up and coming generations are in need of some bigger boots to fill. As soon as they have double digits to their age, immediate progress has undertaken, and finally they are pronounced teenagers. Only a decade has passed since their joyful births’ and already they’re pondering amongst high heels and skin tight dresses. No more games of hide and seek but the odd bit of truth or dare wouldn’t hurt, Barbie dolls are tossed into the trash and it’s now time for them to play dress up…
Yesterday, while browsing through ‘The Sun’ I came across an article about ‘Tesco’ selling ‘micro school skirts for girls of 9’. Basically, parents had been outraged about a school skirt that came over as provocative and supposedly sexy. The Hitch and Stitch is only 29.5cm long, shorter than my school ruler, which is a bit of an abomination. As the name suggests, the hemline had been hitched up to give the skirt a bit of a fashionable structure and because of this Tesco was immediately slammed;
Although, what I want to say on this subject is, why has Tesco decided to create a skirt like this for school? Obviously they had reason for making such a skirt, and didn’t just pluck the idea from the sky. I’m sorry to say, but girls of the age of nine are appealed to such skirts, and Tesco must’ve looked into this to make their profit.
Girls of this age group want to look like their older peers that adorn jeggings and crop tops and body-cons, this is exactly what they look up to, whether their parents like it or not. Also, what bothers me is the fact that if the dress was sold for anything else, like a social event, I don’t think a popularity of mothers would even think twice before buying their daughter something like this. I have seen many a times while walking through time, girls of the age of five wearing things for example like jeggings, and gladiator sandals, that totally resembles the looks of an eighteen year old.
The Sun then goes onto compare the skirt to a ‘modest… Sainsbury’s Skirt’ and a ‘Sensible… Asda’s Skirt’. I’m trying to contemplate back to when I was nine, and wondered which dress I would choose out of the three, and I think it would certainly be Tesco’s. To be honest, most girls do wear tights with the skirt, so not pairing the tights with it does make the child seem bare, but that could always be adjusted. Jane Hamilton – The Sun’s Consumer Editor – compares it to another product that was also the slammed, Primark’s padded bikinis for seven year olds, which is also ridiculous, but seven year olds shouldn’t even have bikinis!
Referring back to what I said in the introduction, some children of the up and coming generations are growing older way too quickly, and possibly do need to be taken down a peg or two.
What I think mothers’ should do is ask: why Tesco might’ve sold a skirt like that, before going on to accuse them.
Nine year olds are acting line nine-teen year olds and prefer to wear something cool rather than modest. They want to be responsible and considered an adult before they can even spell the word adolescent.
Don’t get me wrong, Tesco should also think about the parents who are buying their products and whether they think they are appropriate for their children, but also, I think media and reality really should categorize the audience a bit more and show distinctively whether that top should be for a nine year old, or for a nineteen year old.